Coming
from my last
article, which talked about making money online, some friends
said, “LOL, what is this new business idea of yours”, now if you
start feeling shy about this whole idea and start having second
thoughts, then you are digging your own grave.
For
any thought to fructify it takes it's own time and any amount of
criticism that it can attract. If all the scientists were shy of
their failures or inventions, we would not have reached this stage of
reading this article on the world wide web probably on your smart
phone. So keep your head high and pursue what you set out to do.
We
talked about few successful people who have been making good income
writing on the internet in my last
article, What makes them successful is the fact they write
consistently on the subjects in which people are interested in or
want to know about. Now how do we get to know who wants to know what.
Very simple, this is something we need to ask the 'Know all' of the
world Google.
Google
has many tools in the internet, through which we can get to know who
is interested in what or what is happening around us Google
Trends is one and another is Google
keyword planner. Both the sites require you to sign in to deliver
the best results. While Google
Trends gives you a wider perspective of how each key word is
performing over a period of time in the regions selected by you,
Google keyword
will help you understand how each keyword is in demand and how they
are priced, indicating the popularity. This would help you to
understand the perspective of the browsers in the internet in terms
of what they are searching and how you can help yourselves in
providing the same.
When
you try to select your key word it is important that you select in
such a way it helps in understanding the seriousness with which
people are searching for it. Google defines High, Medium & Low,
which primarily tells us, how people who search goes for action. If
it is a blog, reading the same, e-commerce buying the researched
goods etc. Based on search n action the keywords get ranked and their
Adwords price bids
are fixed accordingly.
I am
talking about all these, because unless you know where to start and
what to write, you will never be able to make an appeal to the reader
of your blog. Let's look at some keywords 'Making money online' Adwords
for this keyword is quite high. There
are regular n frequent searches regarding this, which goes to show
the interest of the browsers across the world in this mode. Even the
cost of promoting in the
People
tend to follow-up with action hence it gets 'High' rating for action,
which means people read the articles written about ways n means of
making money. Imagine a situation where all of us start writing about
'Making money online' then naturally reader will be following someone
who is more successful among us and will tend to follow their
writing.
It
does not mean we cant write on other subjects, there is so much
information on the net and people tend to get confused with 'the
information overdose. If we can analyse and make it easy for people
to comprehend the information they seek, then we have got for
ourselves a good follow-up. Lets deal with this in my next blog.
